Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Global Digital Marketing Specialist, Web/CRM
Apply for this role
Global Digital Marketing Specialist, Web/CRM
Apply for this role
About this position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact?
What you'll do
1. Website Strategy & Operations
- Develop and execute the overall strategy for the company’s owned website, ensuring it aligns with brand objectives and drives traffic, engagement, and conversions.
- Manage day-to-day operations of the website, including content updates, user experience optimization, and technical maintenance.
- Collaborate with cross-functional teams (design, development, product) to create and implement campaigns, product launches, and promotional pages.
- Monitor website analytics and performance, using data to make informed decisions on site optimization, conversion rate improvements, and SEO strategies.
- Ensure the website reflects the latest branding, messaging, and content standards while being responsive and user-friendly across devices.
2. CRM & Newsletter Content Creation
- Lead the strategy and execution of CRM campaigns, ensuring relevance and value for subscribers.
- Create engaging, high-quality content for newsletters and other CRM-driven communications, aligned with company objectives and customer needs.
- Manage the end-to-end process of content creation, from ideation and copywriting to distribution and performance tracking.
- Oversee segmentation strategies to ensure communications are targeted effectively, enhancing customer engagement and driving conversions.
- Continuously optimize campaigns based on performance metrics (open rates, click-through rates, conversions, etc.), A/B testing, and customer feedback.
3. Analytics & Reporting
- Analyze website and CRM performance metrics, preparing regular reports on KPIs (traffic, engagement, conversions, email performance) to inform strategic decision-making.
- Leverage insights to refine digital marketing strategies and improve the customer journey across both web and email channels.
4. Collaboration & Cross-Functional Work
- Work closely with the internal and external teams to ensure all website and email, messaging assets are on-brand and visually appealing.
- Partner with the local teams and product teams to integrate communication campaigns, product launches, and customer insights into the website and CRM communications.
- Facilitate the best practices
- Recommend and execute Global Digital Marketing strategy to meet company targets
What makes you a good fit
- Over 2 years of successful Digital Marketing position
- Good knowledge of major Digital Marketing tools and fields such as Google Analytics/Ads, Content Management, SEO, SEM and CRM as well as ability to quickly adapt to new tools
- Excellent project steering skills to efficiently drive projects with multiple external and internal stakeholders (including IT teams)
- Great collaborative and solution-oriented mindset
- High interest in Digital Marketing trends and evolution
- Fluent in Japanese and full professional capabilities in English
Nice to have:
- Experience with SEO and content marketing strategies.
- Basic knowledge of HTML/CSS for website updates and email template editing.
- Experience with A/B testing and conversion optimization techniques.
- Work experience in an international/APAC environment
- FMCG experience
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 24072549
Job Locations: Japan, Tokyo-To, Shinagawa
Contact information for application-related questions: recruitment.jp@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.