Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Senior Marketing Manager - Digital & Media
Apply for this role
Senior Marketing Manager - Digital & Media
Apply for this role
About this position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47, 000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact?
What you'll do
- The Sr. Marketing Manager will be a key member of our Consumer Engagement team, responsible for integrating consumer and shopper insights into actionable insights, guiding the development of full funnel marketing tactics in partnership with other stakeholders and development of our ecommerce business.
- Media Activation (Direct Report: Marketing Manager – Digital Marketing and Analytics).
- Guide the Marketing Manager on strategy development for Retail and National Media, Facilitate and advocate for evolution of media processes, tracking and tools.
- Support success of retail media activities by leading alignment with customer account team and customers on recommended the media investment, proactively challenging performance and pushing for strategy optimization.
- Ecommerce Management.
- Work in tandem with the ecommerce Key Account managers to develop overall growth goals and consumer centric ecommerce strategies, including collaboration ecommerce product recommendations, 1P/3P strategy development and seller enforcement strategies.
- Remain current on industry news, technologies, trends and opportunities, piloting and implementing new technologies for eCommerce.
- Support account line reviews, QBRs, and Joint Business Planning sessions.
- Consumer Insights (Direct Report: Consumer Insights Manager).
- Lead integration of consumer and shopper insights into marketing strategy across brand activation, channel marketing, and innovation.
- Consumer Journey: Annual mapping of the consumer journey with prioritized touchpoints to feed into brand activation planning.
- Shopper: Distill shopper insights into actionable insights for marketing working closely with CATMAN.
- Team Innovation: lead incorporation of consumer insights to fuel innovation pipeline, product development and product evolution.
- Technology and Tools Oversee the marketing.
- Tech Stack, working with the platform owners to develop recommendations and evolution of tool in our portfolio annually.
- Lead investigation (with a team) into AI opportunities across Marketing functions, creating a recommendation for evaluation/integration.
- Drive end user understanding, touchpoint optimization, infusion of insights, digital innovation to drive organizational results.
What makes you a good fit
- Bachelor's degree required, focus on marketing, business or data analytics. MBA preferred
- 5-8 years of direct experience working in a marketing manager role
- This individual will manage a team, you will need to have the ability to coach, guide and strategize
- Excellent executive presence
- Savvy in Market analysis advertising, brand communication and brand activation
- Financial planning & budgeting
- Ecommerce
- Consumer insights
- Shopper insights
The salary for this role is $95,000.00 - $120,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different races, colors, religions, sexes, national origins, disabilities, veteran statuses, ages, sexual orientations, gender identities and expressions, and other legally protected characteristics.
JOB ID: 24069929
Job Locations: United States, OH, Westlake, OH
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.